As many of you know I am quite interested in this. Lately I have used my free time to study sustainable cities and sustainable companies and how you can apply sustainability to entrepreneurship and everyday life.
That’s why I have visited some of these seminars as well, out of a genuine interest in improving my own behaviour and also others. Currently I am working within the digital signage industry (digital billboards instead of paper and print) and I want to do some research into how these digital channels can reduce the load on the environment. If they can…
The focus of this seminar, was more on the ability to profit from raising temperatures on earth rather than to prevent temperatures from rising in the first place.
So, at this specific seminar, which was a fairly local one, I got severely disappointed. From the start I got the feeling that this was completely off. The focus of this seminar, was more on the ability to profit from raising temperatures on earth rather than to prevent temperatures from rising in the first place. Some bullet points…to make my point:
- The good thing about a higher median temperature on earth is that farmers get longer seasons to grow crops = more $$$. W T F??
- How would your company make money on environmental disasters? Be it draught or flooding, what would you do to start a business that is profitable in these two scenarios. They actually wanted us to do discussion groups based on this. W T F?? (Did I already say that?)
I AM HERE TO IMPROVE. So what can we do? That specific subject got about 2 minutes attention during the whole seminar and then it was a repeating of the doomsday pie charts
The event was hosted by a big insurance company here in Sweden and they had a well known weather man on stage (who is now working for them) showing the graphs we have already seen a thousand times before. It was more about scare tactics and doomsday prophecies than what we could actually do to improve. And that annoyed me. I AM HERE TO IMPROVE. So what can we do? That specific subject got about 2 minutes attention during the whole seminar and then it was a repeating of the doomsday pie charts we’ve seen a couple of times during this event showing us how flooded and eroded we’re gonna be shortly.
I understand that concept, it’s not that, if we’re going to live in a capitalistic society, of course we’re going to be promoting businesses and ideas from which we make money. But shouldn’t the focus be on making money based on prevention and not after disaster scenarios?
Promote creative ideas such as how we can use the internet of things to track our consumption of electricity, our food waste, our food consumption (less meat etc) and our commute to prevent the disaster scenarios with floodings and the heat waves, promote prevention instead of money making schemes based on a collapsing earth.
There was a huge irony in this as well, people generally spoke about how they flew here. Sweden is a big country, it is a stretch to go from the north to the south. But the distance between Stockholm and the West Coast of Sweden (which is where we’re at) is easily traversed by train. Still people at the event talk about commuting these distances every day by air, which makes the whole scenario seem even more ironic.
I have to hide every time I fly between Halmstad and Stockholm out of fear for what my good friend Erik might do to me if he found out.
To put this in perspective, I have to hide every time I fly between Halmstad and Stockholm out of fear for what my good friend Erik might do to me if he found out. And yes I do fly that stretch sometimes, even though I try to go by train, but then again I am not commuting to a sustainability seminar.
Alright, so the good parts even though they were few:
- Planting trees, good, planting trees in city centers to create air and circulation and space-
- Rooftop gardens, love this idea and it was heavily featured in the most recent of moocs I went through. Malmö shout out!
- Both a good and a bad, attendees disagreed but went along with it. I think people just don’t know enough about the subject so they accept this. I am a happy amateur, but I felt this was really wrong. Maybe my background made me disapprove.
There’s so much more we can do and I like things to do. So, let’s get to it. 🙂
Have you ever gone to a seminar or lecture where you felt you were in the wrong place? How did you feel? Reply in the comments…